Before you can start applying for the Google Ad Grants, you’ll need to get some Ads Grant training. The training is comprehensive and includes a step-by-step process. There are several tips you can use to make sure your nonprofit gets approved. A good guide will show you how to use the Keyword Planner and other tools to target the right people. Afterwards, you’ll be ready to begin your Google Ads campaign. And since Google’s Ad Grant policy is strict, it’s a good idea to keep a few things in mind before you start applying.
First of all, you need to make sure you’ve chosen the right keywords for your campaign. You can use Google’s broad match modifier to find the right keywords. Another important thing to note is that you can’t use global targeting with Google Grant Ads. You need to target specific regions. You should also make sure your ads get a minimum click-through rate. If you’re worried about being banned, you can always hire a consultant who will monitor your account and manage any changes.
Once you’ve completed the training, you can begin creating Google Ad Grant campaigns for your nonprofit. The training involves watching a video and reading program policies. Once you’ve completed the training, your nonprofit organization should get an email from Google about its pre-qualification. After receiving your approval, you can create your first campaign. If you’d like to know more, visit the Google Ad Grant website. You’ll find many useful resources on the website.